Warrenville, Ill. (February 09, 2009) - In response to the tough economic times, Navistar (NYSE: NAV) is launching a new value line, private label brand of truck parts aimed at cost-conscious truck owners. Known as PartSmart™, the new product line offers quality products that cost up to 20 percent less than genuine, original equipment parts.
The PartSmart line focuses on fast-moving and fast-wearing parts for all makes of trucks. Some of the parts available include air valves, bearings, belts, clutch, hoses, hydraulic pads and calipers, lighting, rotating electrics, u-joints, seals and wipers. Product lines will continue to be added based on customer feedback.
“PartSmart provides Navistar a great opportunity to support our customers during these challenging economic times when many customers are cutting back and pinching pennies. With this new value line, Navistar enters a segment of the parts business in which we previously have not been involved,” said Michael Cancelliere, senior vice president and general manager for Navistar Parts in North America. “It’s a necessity in today’s environment to offer cost effective products customers can use to hold down their operating expenses without sacrificing quality.”
All PartSmart parts come with a one-year, parts-only replacement warranty and can be purchased at any one of over 500 International® dealers in the U.S. PartSmart will be available globally later in the year.
In March 2009, Navistar will launch a five-month national media campaign to create brand awareness and drive traffic and parts sales to International and IC Dealers.
Based in Lisle, Illinois, International Motors, LLC* creates solutions that deliver greater uptime and productivity to our customers throughout the full operation of our commercial vehicles. We build International® trucks and engines and IC Bus® school and commercial buses that are as tough and as smart as the people who drive them. We also develop Fleetrite®aftermarket parts. In everything we do, our vision is to accelerate the impact of sustainable mobility to create the cleaner, safer world we all deserve. As of 2021, we joined Scania, MAN and Volkswagen Truck & Bus in TRATON GROUP, a global champion of the truck and transport services industry. To learn more, visit www.International.com.
Media contact:
Nick Smith
nick.smith@navistar.com
480-398-6511
Investor contact:
Marvin Kalberlah
marvin.kalberlah@navistar.com
630-432-5179
*International Motors, LLC is d/b/a International Motors USA LLC in Illinois, Missouri, New Jersey, Ohio, Texas, and Utah.